Job Description

This role involves leading and executing strategic initiatives to transform digital-native brands into retail success stories, driving brand visibility, shopper engagement, and revenue growth across major retail partners like Walmart, Target, and CVS. The ideal candidate will have a deep understanding of retail marketing and a track record of successfully launching and scaling brands in mass retail.

Responsibilities

• Develop and implement retail marketing strategies
• Drive sell-through and brand awareness across key retail partners
• Identify and execute omnichannel marketing initiatives
• Collaborate with cross-functional teams
• Customize marketing initiatives for each retail partner
• Lead go-to-market strategies for digital-native brands
• Partner with sales teams and buyer contacts
• Track and analyze the effectiveness of retail marketing initiatives
• Build and maintain relationships with retail marketing teams and buyers
• Attend industry trade shows and retail summits

Requirements

• 8-10 years of retail marketing experience in CPG, startups, or consumer goods
• Proven track record of launching and scaling brands in major retailers
• Deep understanding of retail marketing dynamics
• Business-owner mindset
• Strong ability to navigate item setup and merchandising strategies
• Excellent communication and relationship management skills
• Data-driven approach to marketing
• Proactive and adaptable
• Willingness to travel

Benefits

• No benefits