ActiveCampaign seeks a Senior Manager, Customer Marketing, to drive customer onboarding, revenue expansion, and retention by developing and executing multi-channel marketing strategies and collaborating with cross-functional teams.
Responsibilities
Improve customer onboarding and retention initiatives
Develop and execute customer marketing strategies
Create and manage customer segmentation and targeting strategies
Develop and execute email, SMS, WhatsApp, and in-app campaigns
Monitor and analyze campaign performance
Collaborate with cross-functional teams
Build and maintain understanding of customer behavior
Develop and maintain a testing and experimentation framework
Manage and coach a team of 2 associates
Requirements
Bachelor's degree in marketing or related field
8+ years of experience in customer marketing
Strong understanding of customer behavior and segmentation