Job Description

Lumivero seeks a strategic Director of Marketing Operations to optimize its global marketing technology infrastructure, data-driven processes, and cross-functional alignment. This role combines technical mastery of marketing systems with leadership in data operations, customer journey, lifecycle management, and analytics to support the mission of transforming complex data into actionable insights.

Responsibilities

• Own the end-to-end marketing technology stack, including multiple instances of marketing automation platforms such as Marketo, Salesforce, and related CRM and analytics tools
• Architect integrations between marketing automation systems and demand generation platforms to enable insights-driven campaign execution and seamless data flow
• Oversee the administration, governance, and optimization of these platforms to support both centralized and localized marketing efforts
• Act as the Marketing lead and primary point of contact for systems projects, migrations, and integrations
• Implement automated data cleansing workflows to ensure high standards of data quality and accuracy
• Oversee the development and maintenance of analytics and reporting infrastructure, including the creation of dynamic dashboards and comprehensive reports
• Oversee the end-to-end lead lifecycle process, including lead scoring optimization and real-time lead routing
• Map and analyze multi-year customer journeys by identifying and documenting all key touchpoints, milestones, and interactions
• Build, maintain, and continuously update dynamic customer and prospect lists using real-time segmentation criteria
• Regularly analyze data to identify opportunities for improved engagement, conversion, retention, and upsell at every phase of the customer journey
• Continuously monitor and report on the performance of customer cohorts and journey stages, using analytics to uncover friction points and inform ongoing optimization efforts

Requirements

• 7–10+ years in Marketing Ops, RevOps, or GTM Strategy roles in B2B SaaS
• Proven success leading cross-functional initiatives across marketing and sales
• Deep understanding of lead flow, demand generation, and SDR processes
• Strong experience with Salesforce, Marketo, and related GTM tools
• Strategic thinker who can operate at both detailed and executive levels
• Experience leading experimental or automation-focused projects
• Skilled communicator with a track record of influence across GTM leadership
• Comfort operating in a fast-paced, matrixed environment with global reach
• Good attitude and a positive mindset

Benefits

• No benefits