PagerDuty seeks a seasoned leader to build and lead the Market Intelligence function, developing market understanding, analyzing customer segments, and translating insights into actionable strategies for marketing, sales, and product development.
Responsibilities
Drive competitive strategy and articulate differentiation
Lead market research initiatives
Develop and refine customer segmentation frameworks
Maintain a repository of research reports
Synthesize research data and share insights
Partner with Product Marketing and Sales Enablement
Organize competitive briefings
Partner with Business Operations
Build and maintain a competitive insights program
Lead competitor analysis
Monitor competitor activity
Benchmark performance against competitors
Translate market insights into strategies
Support product development
Build and manage a high-performing team
Requirements
10+ years of experience in B2B marketing, market research, or related field
3+ years’ experience leading a marketing function