Email Marketing Manager

The Weather Company
Full-time
Atlanta, GA
Posted on 5 months ago

Job Description

The Email Marketing Manager will develop and implement email strategies to drive user acquisition, engagement, and retention. They will collaborate with cross-functional teams to create engaging content, manage email lists, and analyze campaign performance.

Responsibilities

  • Develop and implement email strategies
  • Identify target segments and define campaign goals
  • Ensure email database accuracy and compliance
  • Collaborate with cross-functional teams
  • Develop and execute email marketing campaigns
  • Create engaging email content
  • Segment and manage email lists
  • Create visually appealing email templates
  • Design and analyze A/B tests
  • Monitor email campaign KPIs
  • Stay updated with industry trends

Requirements

  • Bachelor's degree in marketing or related field
  • 5+ years of email marketing experience
  • Strong understanding of email marketing best practices
  • Proficiency in email marketing platforms
  • Familiarity with HTML and CSS
  • Proficiency in data analysis and reporting
  • Experience with A/B testing
  • Excellent written and verbal communication skills
  • Creative thinking
  • Strong attention to detail
  • Ability to work in a fast-paced environment

Benefits

  • No benefits