Austin, TX / Atlanta, GA / Raleigh, NC / Los Angeles, CA
$65,000-$75,000
Posted on 5 months ago
Job Description
As a Digital Marketing Specialist at Aledade, you’ll plan and execute campaigns to engage healthcare providers and decision-makers across email marketing, paid media, landing pages, and web content to support independent primary care practices.
Responsibilities
Design and implement digital marketing campaigns
Align marketing initiatives with business goals
Schedule, deploy, and monitor digital campaigns
Conduct A/B testing
Utilize analytics to track performance
Craft and implement email marketing strategies
Develop and refine email content
Manage and grow email subscriber lists
Partner on creating and overseeing paid advertising strategies
Support development and management of budgets for paid media campaigns
Craft and refine advertising copy
Create and optimize ad graphics and visuals
Develop and refine landing pages and website content
Work with cross-functional teams
Collaborate with team members
Contribute to team knowledge
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field
4+ years of experience in digital marketing
Proficiency with platforms like SalesForce, HubSpot, Google Adwords, LinkedIn and programmatic advertising