Job Description

Pumpkin seeks an experienced Senior Marketing Manager to spearhead Pumpkin Wellness Club (PWC) marketing initiatives, driving integrated campaigns across various channels. This role involves leading go-to-market strategies, supporting DTC partnerships, and creating comprehensive marketing programs to establish PWC as the leader in preventive pet care.

Responsibilities

• Drive GTM execution for PWC products
• Design and execute comprehensive IMC strategies
• Own and optimize DTC partnership relationships
• Collaborate with cross-functional teams
• Oversee marketing initiatives across multiple channels
• Develop comprehensive measurement frameworks
• Help build and lead a brand-focused function

Requirements

• 8+ years of experience in integrated marketing communications
• Proven track record in go-to-market strategy and execution for DTC products
• Strong familiarity of paid, owned, shared, and earned media channels
• Understanding of brand development and expression
• Demonstrated people skills with ability to mentor and lead brand-focused teams
• Experience working in mid-sized or growing companies
• Strong cross-functional collaboration skills
• Bachelor’s degree in Marketing, Business, or a related field

Benefits

• No benefits