SR PRODUCT MARKETING MANAGER

DeepIntent
Full-time
New York, New York
$140,000 - $160,000
Posted on 5 months ago

Job Description

DeepIntent is seeking a strategic, data-driven Sr. Product Marketing Manager to drive the positioning, messaging, and go-to-market strategy for a new suite of solutions that empower healthcare marketers to leverage data for more effective health marketing and advertising.

Responsibilities

  • Develop and execute GTM plans for new and evolving data-driven product offerings
  • Collaborate with Product Management, Data Partnerships, Sales Leadership, and Customer Success
  • Define differentiated messaging frameworks
  • Monitor industry trends, competitor offerings, and customer feedback
  • Identify opportunities to drive product differentiation
  • Conduct market research
  • Develop sales enablement materials
  • Support training sessions and demo narratives
  • Partner with the broader marketing team to produce thought leadership content
  • Contribute to content such as blogs, webinars, and client case studies

Requirements

  • 8+ years of experience in product marketing, with a strong focus on B2B SaaS or enterprise marketing platforms
  • Experience in healthcare, life sciences, or privacy-centric industries is a plus
  • Deep understanding of the marketing technology landscape
  • Exceptional written and verbal communication skills
  • Demonstrated ability to launch and grow new product offerings
  • Ability to thrive in dynamic, high-growth environments
  • Strategic mindset with a hands-on approach

Benefits

  • No benefits