Marketing Operations Specialist

Instructure
Full-time
US-Remote
$50,000 - $65,000
Posted on 5 months ago

Job Description

The Marketing Operations Specialist will be a key contributor focused on campaign execution, operational excellence, and system optimization, supporting a world-class marketing organization across digital, regional, demand gen, and customer marketing initiatives.

Responsibilities

  • Build, test, and deploy programs in Marketo
  • Support campaign tracking
  • Manage lead processing workflows
  • Troubleshoot Marketo and lead flow issues
  • Enforce campaign and lead management best practices
  • Partner with Digital Marketing and Web teams on form strategies
  • Maintain documentation of campaign operations playbooks
  • Collaborate with Demand Gen, Events, and Content teams

Requirements

  • 2+ years of experience in Marketing Operations or Campaign Execution
  • Hands-on experience with Marketo and Salesforce
  • Familiarity with lead lifecycle management
  • Excellent organizational and project management skills
  • Clear, concise communication style
  • Curious mindset

Benefits

  • No benefits