Job Description

SmartAsset seeks a highly analytical and revenue-driven Senior Manager to lead and scale profitable direct-response ad campaigns across Programmatic and Native platforms. The role requires an expert performance marketer with at least 5 years of experience managing large-scale campaigns, focusing on ROI-positive outcomes and multi-million-dollar budgets.

Responsibilities

• Own programmatic and native campaigns from strategy to optimization
• Manage and scale media buys across various platforms
• Drive experimentation across bidding strategies and creative variations
• Conduct performance analyses to improve CVR, CPA, ROI, and lead quality
• Establish and refine forecasting models
• Work cross-functionally with various teams for tracking and reporting
• Optimize deal structures for premium placements
• Stay ahead of industry trends
• Own high-impact campaigns
• Collaborate with a team

Requirements

• 5+ years of buying experience in programmatic and native advertising
• Proven track record of managing multi-million-dollar budgets
• Deep expertise in performance marketing metrics
• Strong analytical skills with proficiency in analytics tools
• Technical fluency in ad tech and bidding strategies
• Passion for consumer psychology
• Ability to thrive in fast-paced environments
• Experience managing budgets and hitting financial targets

Benefits

• No benefits