Job Description

Panorama is looking for a Vice President of Marketing who is both a strategic thinker and a hands-on leader—someone who can set the vision while also rolling up their sleeves to execute, optimize, and drive impact. As VP of Marketing, you will be responsible for building and executing a scalable marketing strategy that drives demand, expands brand awareness, and accelerates revenue growth in the K-12 EdTech market.

Responsibilities

• Develop and execute a high-impact marketing strategy
• Lead cross-functional collaboration with Sales, Product, Customer Success, and Revenue Enablement
• Oversee marketing budgets and prioritize investments
• Build and mentor a high-performing marketing team
• Own the product marketing strategy
• Develop buyer personas, competitive intelligence, and sales enablement materials
• Partner with Sales and Customer Experience to improve win rates
• Conduct market research and analyze customer insights
• Design and execute full-funnel demand generation programs
• Optimize lead nurturing, scoring, and attribution models
• Leverage SEO, SEM, paid media, email, and content marketing
• Own and refine Panorama’s brand positioning and storytelling
• Drive thought leadership through compelling content
• Establish KPIs and performance metrics
• Utilize marketing automation and CRM to optimize performance

Requirements

• 10+ years of marketing leadership experience in fast-growing SaaS, EdTech, or B2B environments
• Experience balancing high-level strategy with hands-on execution
• Experience leading marketing at a high-growth tech company
• Deep expertise in product marketing, demand generation, and digital strategy
• Highly analytical and data-driven
• Strong leadership and team-building skills
• Experience in K-12, EdTech, or B2B SaaS marketing is strongly preferred

Benefits

• No benefits