Job Description

The Associate Director of Global Influencer & Advocacy will shape the brand's future by building authentic connections. This role involves setting the framework, creative strategy, and guidelines for influencer relationships, while tactical management lives within the regions.

Responsibilities

• Own the strategy for interacting with global communities
• Build infrastructure for socially native content and campaigns
• Craft an influencer framework and playbook
• Define global storytelling opportunities and partnerships
• Lead the brand advocacy roadmap
• Forge relationships with diverse global creators
• Understand content mandatories for organic and paid channels
• Oversee partnerships and relationships
• Administer influencer guidelines and toolkits
• Collaborate with regional teams
• Drive business goals using a disruptive approach
• Define global KPIs
• Develop standardized reporting templates
• Manage partnerships with existing vendors
• Leverage platform partners

Requirements

• Bachelor's degree in marketing or related field; MBA preferred
• 7+ years of experience in global influencer and social media marketing
• Proven track record of successful global influencer strategies
• Experience managing always-on global content strategies
• Knowledge of emerging trends and talent
• Understanding of social/digital and activations landscape
• Expertise in organic and paid advocacy strategies
• Experience managing and mentoring teams
• Strong leadership and collaboration skills
• Excellent communication and presentation skills
• Strategic thinker with a data-driven approach
• Passion for storytelling and brand building

Benefits

• No benefits