Job Description

Sol de Janeiro is seeking a Senior Manager, Social Media, a hybrid social & creative strategist to drive the brand's narrative and innovate across platforms. This role involves leading content pillars, campaign narratives, and real-time moments, translating insights into impact, and overseeing the editorial calendar and platform-specific storytelling strategies.

Responsibilities

• Engage communities across all platforms, bringing the brand to life on social
• Lead the development of social editorial calendar and storytelling strategies
• Act as internal creative strategist, bridging brand goals with social behavior and trends
• Concept and lead content vision for always-on storytelling, brand and product campaigns, and socially native moments
• Write clear briefs for creators and partners
• Identify new content and platform opportunities based on market trends
• Collaborate with Social Creators and Influencer partners
• Participate in marketing and creative brainstorms
• Partner with regional teams to support global storytelling
• Own social reporting

Requirements

• 5–7 years of experience in social strategy, creative strategy, or digital brand storytelling
• Portfolio of platform-native work or campaign ideas
• Deep platform knowledge and cultural fluency, especially on TikTok, Instagram, and YouTube Shorts
• Passion for culture and emerging trends
• Strong understanding of platform-native storytelling and editorial voice
• Sharp editorial POV and passion for crafting narratives
• Proven experience translating brand goals into social-first concepts
• Strong writing, briefing, and communication skills
• Comfortable being a change agent
• Collaboration with cross-functional teams

Benefits

• No benefits