Senior Product Marketing Manager to lead go-to-market (GTM) strategy, positioning, and sales enablement for digital commerce, marketplace, and order management platform, focusing on Retail, Consumer Packaged Goods (CPG), and Industrial sectors.
Responsibilities
Develop messaging for B2B/B2C commerce scenarios
Create narratives for Retail, CPG, and Industrial
Build and deliver enablement content
Translate VTEX product capabilities into business value
Support GTM execution across mid-market to enterprise customers
Requirements
7+ years in product marketing or GTM roles at B2B/B2C software or digital commerce companies
Experience positioning platforms like Salesforce Commerce Cloud, Adobe Commerce, SAP Commerce, Shopify Plus, BigCommerce, commercetools
Success crafting content and messaging for enterprise brands