Job Description

The User Acquisition team at Zynga is looking for an experienced User Acquisition performance marketer to acquire users for Zynga’s growing mobile portfolio. The candidate will be responsible for identifying and developing mobile acquisition strategies and best marketing channels.

Responsibilities

• Develop and manage new user acquisition and retargeting campaigns on paid social and ad network platforms
• Lead optimization efforts across creative, geo, platform, and channel
• Develop relationships with advertising partners and networks
• Drive innovation on game division level investments
• Conduct industry research and present findings
• Work collaboratively with the creative team

Requirements

• 3+ years experience in a performance marketing role
• Experience with campaign management on top ad networks/channels
• Strong problem solving and critical-thinking skills
• Experience in a metrics-based environment
• Experience with strategic planning and day-to-day execution/optimization
• Outstanding communication skills
• Ability to execute swiftly with attention to detail
• Ability to manage multiple projects simultaneously within tight deadlines

Benefits

• No benefits