Job Description

Workato is seeking a VP of Marketing to create and champion a developer offering, build a new brand, and lead an end-to-end marketing team. This role involves defining and executing the global developer-marketing strategy, owning developer technical advocacy, establishing a developer video strategy, and leading integrated campaigns.

Responsibilities

• Define and execute the global developer-marketing strategy
• Own developer technical advocacy and relations
• Establish and run Workato’s developer video strategy
• Build and launch a distinct developer brand
• Lead integrated campaigns
• Measure and report on KPIs
• Hire, mentor, and scale a multidisciplinary marketing team
• Partner closely with Product, Engineering, Community, and Sales

Requirements

• 10+ years in developer or product-led B2B SaaS marketing
• 5+ years leading integrated teams
• Proven record launching net-new developer brands or products
• Deep understanding of developer tooling ecosystems
• Experience owning developer advocacy, video strategy, and multimedia content production
• Proficiency with modern martech stacks
• Visionary storyteller
• Inclusive leader
• Strong collaborator
• Analytical mindset
• High bias for action, creativity, and continuous learning

Benefits

• No benefits