Job Description

The Director of Digital Demand will build and execute the full-funnel digital growth strategy across acquisition, retention, and expansion for Filevine’s sales-led and product-led growth functions. This is a player-coach role, optimizing key channels and campaigns while coaching and scaling a team of marketers.

Responsibilities

• Lead digital demand channels: paid media, SEO, email, affiliate, and web
• Manage and mentor a team to hit lead and pipeline goals
• Architect digital campaign roadmap
• Build integrated programs across acquisition and customer lifecycle
• Partner with Sales and RevOps on lead scoring, routing, and funnel analytics
• Own web experience performance: landing pages, A/B testing, conversion optimization
• Collaborate with content, product marketing, and brand teams
• Analyze and report on key KPIs
• Drive experimentation with paid, organic, and PLG growth

Requirements

• 6–10 years in digital or growth marketing for a high-growth B2B SaaS company
• Experience in legal tech or vertical SaaS is a plus
• Proven success owning pipeline targets and scaling multi-channel programs
• Fluent in tools like Google Ads, LinkedIn Ads, Domo, Meta Ads, HubSpot/Marketo, Salesforce, and GA4
• Data-obsessed, testing-driven, and comfortable with attribution models
• People-first leader who develops talent and builds team culture
• Able to think strategically while executing with urgency and precision

Benefits

• No benefits