The Product Marketing Manager will drive product positioning, go-to-market strategies, market and competitive analysis, and campaigns to drive growth for Kiavi’s suite of lending products with a focus on emerging products and markets/segments.
Responsibilities
Develop positioning, differentiators, and value propositions
Build and manage the GTM strategy for Kiavi’s emerging products and markets
Lead multi-channel campaigns to drive customer acquisition and loyalty
Create content that convinces target audiences to engage with Kiavi
Support the customer journey for new and existing customers
Analyze GTM campaign performance to optimize results
Become an expert on Kiavi’s brand, products, and target customers
Partner with Heads of Lending, Marketing, Revenue Operations, Sales, Operations, and Data
Requirements
5-8 years of Product Marketing experience
Degree in Marketing, Communications or related field preferred
Experience in developing and managing go-to-market campaigns
Strong attention to detail
Ability to understand data and derive insights
Excellent communicator
Familiarity with creating KPIs and measuring the success of campaigns
Ability to partner effectively with cross-functional teams
Knowledge of real estate investing and/or finance is a plus