Job Description

The Influencer & Branded Content Senior Lead at PMG will oversee the strategy of key influencer marketing campaigns, craft end-to-end influencer and branded content campaigns, communicate strategy and performance to clients, and stay ahead of industry trends. This role involves scaling PMG’s influencer marketing discipline, exploring new content formats, and collaborating with various teams to drive organic growth and optimize performance.

Responsibilities

• Oversee influencer marketing campaign strategy
• Craft end-to-end influencer and branded content campaigns
• Communicate strategy and performance to clients
• Leverage knowledge of social media platforms
• Track trends in influencer marketing
• Drive organic growth
• Take an active role in new business opportunities
• Collaborate with analytics and strategy teams
• Leverage product development teams
• Work in partnership with Media Centers of Excellence
• Modernize PMG’s Influencer and Branded Content offering
• Serve as a thought leader

Requirements

• 8-10+ years of experience in Influencer & Branded Content
• Expertise in content creation and influencer marketing strategy
• Experience in contract review and proposal development
• Advanced detail orientation
• Strong proficiency in project implementation
• Skilled in presentation and communication
• Deep understanding of advertising standards and client service
• Proficiency in influencer management dashboards and social media platforms
• Experience in networking and influencer marketing
• Commitment to curiosity and adaptability
• Dedication to People-Focused leadership

Benefits

• No benefits