Job Description

As the Integrated Digital Marketing Manager, you will own the digital strategy and execution of integrated marketing campaigns, including multi-channel paid programs, website performance and traffic optimization, SEO and SEM, and analytics and reporting. You'll work cross-functionally to ensure high-performance digital campaigns that convert, contributing to customer acquisition and growth strategies.

Responsibilities

• Develop and manage integrated digital campaigns to drive leads and pipeline growth
• Write campaign briefs, ad copy, and email marketing content
• Establish paid media strategies and optimize paid campaigns
• Develop a testing framework for paid campaigns and landing pages
• Align keyword strategy and improve audience targeting
• Design full-funnel retargeting strategies
• Oversee agency resources and manage digital advertising budgets
• Evolve the web strategy for Truveta.com
• Drive website conversion rate optimization initiatives
• Own and evolve Truveta’s SEO strategy
• Partner with design and product marketing teams to improve UX, SEO, content, and lead capture
• Monitor and report on overall web traffic and performance
• Track and report on key digital metrics
• Maintain dashboards to monitor digital funnel performance
• Ensure proper UTM and tracking infrastructure
• Support marketing automation and retargeting workflows
• Monitor and report on organic growth
• Use data to continuously improve campaign effectiveness
• Leverage marketing tools to execute and measure campaigns
• Partner with content, product marketing, growth marketing and sales teams
• Collaborate with Revenue Operations to refine digital attribution
• Partner with Content and Growth teams to shape nurture flows
• Communicate expectations, plans, and results with multiple teams

Requirements

• 4–6 years of experience in digital marketing, demand generation, or performance marketing roles
• Proven expertise managing and optimizing paid campaigns on Google Ads and LinkedIn Ads
• Strong understanding of website analytics, conversion rate optimization, and lead scoring
• Experience working with modern marketing tech stack
• Strong analytical skills and understanding of digital channels
• Creative problem solver and nimble executor with the ability to influence
• Strong project management and communication skills
• B2B enterprise SaaS or healthcare experience is a plus

Benefits

• No benefits