Job Description

As the Marketing Automation Manager - Marketo, you will play a critical role in the success of our global marketing initiatives. You will collaborate with the Marketing team to design, execute, and optimize global campaigns that drive measurable results.

Responsibilities

• Collaborate with marketing teams to build and optimize campaigns in Marketo
• Test, optimize, and standardize email, programs, forms, landing pages, and templates
• Upload and maintain lead lists and oversee data hygiene
• Manage email consent best practices
• Manage and optimize integrations between Marketo and other tools
• Oversee third-party agencies
• Support marketing initiatives across regions and business units
• Participate in the training and supervision of Marketo users
• Identify and implement new campaign opportunities
• Implement and maintain tracking scripts
• Improve email engagement, deliverability, and unsubscribes

Requirements

• 4+ years of experience using Marketo
• 2+ years of experience with Salesforce
• Strong collaboration and project management skills
• Functional experience in HTML and CSS
• Experience with various martech platforms and tools
• Adept at reporting tools
• Experience tracking and reporting on campaign performance
• Experience with Marketo Measure/Bizible
• B2B marketing experience

Benefits

• No benefits