Job Description

As the Senior Associate of Dasher Retention Marketing, you will own the onboarding and new driver lifecycle communication programs to improve Dasher quality and retention. You’ll leverage email, SMS, push, and in-app messaging to drive acquisition and engagement while also developing new levers to ensure that every driver has the information needed to be successful on the platform.

Responsibilities

• Build, test, and implement CRM strategies to improve DoorDash acquisition and early lifecycle retention
• Implement the strategy and framework to personalize Dasher communications
• Execute on an A/B testing roadmap
• Collaborate with product marketing, operations, and product partners to lead the go to market communications strategy for New Dasher programs
• Manage the campaign strategy end to end
• Analyze campaign results, develop benchmarks, and create and share regular performance reports

Requirements

• 3-5+ years of experience in marketing or growth overall; 2+ years of experience in lifecycle, email, CRM, or retention marketing
• Able to analyze data-driven marketing campaigns, experience with SQL a plus
• A record of driving business results via cross-channel marketing campaigns
• Familiarity with data visualization platforms such as Sigma, Tableau, etc.
• Extremely organized, dependable, self-motivated & ability to multi-task
• Bachelor’s degree or equivalent experience

Benefits

• No benefits