The LTV Optimisation Planning Lead will drive player-focused experimentation and strategic learning to increase lifetime value across the PlayStation ecosystem, focusing on understanding player behaviors and uncovering growth opportunities.
Responsibilities
Ideate and build cases for customer-led activations and experimentation
Design and manage experiments
Lead tactical experiments to drive revenue
Measure and communicate experiment outcomes
Manage commercial aspects of key strategic partners
Requirements
5+ years of experience in marketing technology, CRM, commercial strategy, data + analytics or customer loyalty roles
Proficiency in SQL and strong data literacy
Ability to lead complex projects
Demonstrated success in data-driven experimentation
Comfortable in fast-paced, multi-functional settings