Job Description

Sol de Janeiro is seeking a consumer-obsessed integrated marketing leader to build the brand in today's landscape. The Director will develop global go-to-market strategies, collaborate on consumer engagement tactics, partner with product marketing, lead the internal creative team, and ensure cohesive consumer journeys.

Responsibilities

• Lead global go-to-market strategy and consumer engagement frameworks
• Collaborate on consumer engagement tactics
• Partner with Global Product Marketing
• Lead internal creative team
• Act as liaison between global and regional teams
• Ensure alignment of marketing activities
• Build innovative campaign frameworks
• Develop sharp media strategies
• Ensure cohesive consumer journey
• Brief Creative on assets
• Develop strategic external partnerships
• Manage promotional support
• Provide updates on competitive activity
• Develop understanding of market opportunities
• Support budget management

Requirements

• Bachelor’s degree in Marketing or related field, MBA preferred
• 10+ years of experience in brand, consumer or integrated marketing, with at least 5 years in a leadership role
• Experience in developing and executing GTM strategies
• Deep understanding of brand and product narratives
• Familiar with building brand strategies, omni channel execution, social, influencer, events & activations, partnerships, PR & VIP, trade marketing and the creative development process
• Natural leader
• Curious about culture
• Innovative and push creative boundaries
• Exceptional collaboration skills
• Immaculate attention to detail
• Proficient in marketing analytics tools
• Excellent communication and presentation skills

Benefits

• No benefits