Job Description

The Brand Manager will support the development and execution of brand strategies for THC-infused beverages, enhancing brand visibility and consumer loyalty. This hybrid role in Chicago involves managing marketing campaigns, driving engagement, and collaborating with internal teams.

Responsibilities

• Assist in developing and executing brand positioning strategy
• Contribute to brand initiatives to increase visibility
• Support maintaining brand consistency across all consumer touchpoints
• Support the creation and management of brand communications
• Assist in designing and executing marketing campaigns
• Collaborate with teams to activate the beverage brand at events
• Coordinate with creative agencies and internal teams
• Assist in conducting market analysis
• Help generate insights to inform strategic decisions
• Monitor and report on brand performance
• Work closely with Trade Marketing, Sales, and Compliance teams
• Collaborate with stakeholders to maintain consistency
• Support training initiatives for the sales team
• Assist in managing the brand marketing budget

Requirements

• Bachelor’s degree in Marketing or related field preferred
• 4+ years of experience in brand management or marketing
• Strong understanding of marketing and brand development
• Ability to manage projects and execute campaigns
• Solid analytical skills and a data-driven approach
• Excellent communication and collaboration skills
• Ability to travel up to 50%
• Must pass required background checks
• Must be compliant with all legal or company regulations
• Must possess valid driver’s license
• Must be a minimum of 21 years of age

Benefits

• No benefits