Job Description

AXS is seeking a Senior Manager, Paid Search, to manage a $2-5M annual search budget across thousands of campaigns, utilizing expertise in Google Ads, Search Ads 360, and advanced bid/keyword management strategies to maximize ROI and scale digital marketing efforts.

Responsibilities

• Manage real-time bid strategies to achieve target CPC and ROI
• Apply automated rules and manual adjustments to maintain budget alignment and performance goals
• Analyze keyword performance and refine ad copy
• Test messaging variations and identify new optimization opportunities
• Lead campaign setup and launch efforts
• Develop templates and repeatable processes for campaign deployments
• Collaborate with MarTech to implement automation
• Monitor performance KPIs and adjust campaign strategy
• Build and refine performance dashboards
• Prepare campaign reports
• Analyze performance data
• Develop and manage A/B testing plans
• Partner with the Director of Paid Marketing
• Identify opportunities for process improvements and automation
• Stay current on paid search trends

Requirements

• BA/BS Degree in Marketing, Economics, Math, Finance, or related fields
• 4-6 years of hands-on paid search marketing experience, managing annual budgets exceeding $2M
• Proven track record of diagnosing performance issues and adjusting tactics
• Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns
• Advanced understanding of paid search fundamentals
• Ability to analyze complex datasets and develop performance dashboards
• Proficiency in tracking key metrics and making data-driven optimization decisions
• Proficiency in leveraging automation tools and MarTech solutions
• Meticulous approach to setting up campaigns and managing budgets
• Understanding of media planning principles
• Excellent communication and collaboration skills
• Demonstrated expertise in handling thousands of simultaneous campaigns
• Advanced proficiency with Google Ads and Search Ads 360
• Proficiency with web analytics/BI tools
• SQL proficiency a plus
• Proven success with A/B test design and optimization

Benefits

• No benefits