The Marketing Manager will implement marketing campaigns to drive engagement, retention, and growth, collaborating cross-functionally to align campaigns with Kiva's mission and strategic goals.
Responsibilities
Develop and optimize email marketing strategies
Collaborate on campaign asset development
Analyze campaign performance and suggest adjustments
Identify new growth and engagement opportunities
Lead marketing initiatives
Work cross-functionally for campaign execution
Manage marketing tools
Stay updated on marketing trends
Ensure compliance with marketing regulations
Requirements
3-5 years of email marketing experience
Strong background in campaign strategy, segmentation, and A/B testing