Job Description

Parsley Health is seeking a data-obsessed Senior Growth Marketing Manager to drive the next phase of growth. This role owns all inorganic growth channels, including performance marketing, SEO, and CRO, plus leads the growth of the supplement store. Responsibilities include developing high-impact campaigns, optimizing budgets, improving CAC, reporting performance, partnering with the Member Marketing team, leading performance strategy, and using analytics tools. The role requires a deep understanding of root-cause healthcare and empowering people to stay well.

Responsibilities

• Own strategy, execution, and performance of paid media (Meta, Google, etc.)
• Lead SEO strategy and roadmap, driving traffic growth and conversion
• Manage and grow revenue from Parsley’s Supplement Store
• Drive external agencies and freelancers across paid, SEO, and more
• Develop and maintain dashboards for reporting channel and funnel performance
• Collaborate with member marketing, product marketing, and data & analytics to align on funnel, lead quality, messaging, and creative
• Launch new member acquisition campaigns and optimize existing ones through rigorous A/B testing
• Own attribution strategy and work with technical team to improve performance tracking

Requirements

• 5-10 years of experience in performance marketing, growth, or acquisition roles, ideally both in DTC and healthcare
• Proven track record running multi-channel paid campaigns with clear CAC and ROAS goals
• Comfortable managing six-figure monthly budgets and reporting on every dollar spent
• Strong working knowledge of Meta ads, Google Ads, Google Analytics, Google Search Console, Meta Ads, SEO tools (Ahrefs, SEMrush), and attribution models
• Ecommerce experience
• Thrive in lean environments—can do the work, not just delegate it
• Deeply passionate about root-cause healthcare and empowering people to stay well
• Familiarity using a MacBook, Google suite, Slack and Zoom

Benefits

• No benefits