Job Description

Parsley Health is seeking a creative and detail-oriented Senior Member Marketing Manager to lead the entire member journey from onboarding and engagement to reactivation and referrals. This role will own all organic, lifecycle-driven channels, including email/SMS flows, social media, newsletters, ambassador programs, and loyalty campaigns, and partner closely with the Growth Marketing Manager to ensure a smooth end-to-end experience, while taking full ownership of member retention, reactivation, and satisfaction.

Responsibilities

• Lead lifecycle marketing strategy across email, SMS, CRM, and push
• Own all creative and execution of onboarding, engagement, and winback flows
• Manage social media strategy and content across platforms
• Lead creative team to develop high-performing, member-facing assets
• Lead ambassador, referral, and loyalty programs
• Develop dashboards and reporting to monitor member retention, engagement, & NPS
• Partner closely with Product and Sales/MX to improve the member experience
• Write and manage member newsletters, announcements, and promotions
• Champion the voice of the member in all messaging touchpoints

Requirements

• 5-10 years experience in lifecycle marketing, CRM, or member engagement roles
• Fluent in Iterable (or similar lifecycle platforms)
• Strong analytical chops–track metrics, spot drop-offs, and experiment to improve
• Creative thinker who can write compelling member copy and social posts and lead others to do the same
• Experience running social or ambassador programs with real engagement results
• Comfortable working cross-functionally with product, design, and support teams
• Excited by the idea of improving retention, reducing churn, and driving referrals
• Deeply passionate about root-cause healthcare and empowering people to stay well
• Familiarity using a MacBook, Google suite, Slack and Zoom

Benefits

• No benefits