Job Description

Grammarly seeks a Sr. Paid Search Manager to lead the strategic vision, execution, and growth of their Paid Search program, focusing on scaling campaigns to drive New Active Users and improve LTV/CAC. This role involves high-level strategy, hands-on execution, and collaboration with performance marketers.

Responsibilities

• Defining and executing long-term paid search strategy and annual planning
• Managing performance across Google Ads and Microsoft Ads
• Leading high-impact experimentation on bidding models, campaign structures, creative messaging, landing pages, and audience segmentation
• Driving efficiencies and campaign hygiene
• Identifying growth opportunities
• Partnering with cross-functional teams
• Developing and mentoring a Paid Search Strategist
• Maintaining relationships with Google and Microsoft
• Supporting major product launches and seasonal promotions

Requirements

• 7+ years of relevant experience in Paid Search
• Proven success leading experiments across bidding strategies, audience segmentation, and ad creative
• Strong grasp of performance KPIs
• Experience building forecasts, channel plans, and budgeting for 7-figure+ spend
• Experience measuring test impact
• Comfort with tools like Google Ads Editor, SA360, Databricks, Optimizely, Sheets/Excel, and basic SQL or experimentation platforms
• Embodies EAGER values
• Inspired by MOVE principles

Benefits

• No benefits