Job Description

The Senior Manager, Loyalty, owns the strategic direction, execution, and performance of the Allways Rewards loyalty program. This role is responsible for leading a multi-year transformation of the program, including a complete overhaul of the earn-and-burn structure, a platform migration, and aggressive monetization through new partnerships and initiatives.

Responsibilities

• Lead the strategic roadmap and execution of the Allways Rewards program
• Overhaul the program’s earn-and-burn mechanics
• Lead the selection and implementation of a new loyalty platform
• Develop and monetize strategic partnerships
• Analyze program performance and customer data
• Build and lead a growing loyalty team
• Own relationships with external vendors
• Collaborate with internal stakeholders
• Manage program budgets and reporting
• Champion a customer-first mindset

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• Minimum seven years of experience in loyalty program leadership
• Proven track record of designing and scaling loyalty programs
• Experience leading cross-functional initiatives
• Strong background in loyalty monetization

Benefits

• No benefits