The Growth Marketing team at Figma is looking for a Growth Marketing Manager, Campaigns to lead the development and execution of full-funnel marketing campaigns across Paid and Lifecycle channels.
Responsibilities
Define campaign strategy with PMM and Creative
Own campaign planning from brief to launch
Lead integrated campaign development
Ensure audience targeting and creative outputs are consistent
Facilitate cross-functional collaboration
Bring clarity and structure to campaign execution
Manage the Paid & Lifecycle sprint process
Build and maintain creative briefs, project trackers, and status updates
Own budget and PO tracking
Identify and improve workflows
Requirements
6+ years of experience in growth marketing, integrated marketing, or campaign strategy roles
Experience developing audience and messaging strategy
Proven track record of leading cross-functional marketing campaigns
Ability to translate strategy into creative briefs, messaging frameworks, and launch plans
Strong project management skills
Familiarity with paid acquisition and lifecycle fundamentals
Experience facilitating campaign execution across global markets