Job Description

The Lifecycle Marketing team at Figma is looking for a Growth Marketing Manager, Lifecycle to lead and execute a high-impact, strategic lifecycle marketing program. This role will drive the creation of personalized, data-driven lifecycle journeys to accelerate user activation, increase engagement, and boost monetization across self-serve and sales-assisted motions.

Responsibilities

• Own end-to-end strategy and execution of lifecycle marketing programs
• Develop and execute a robust experimentation roadmap
• Define, measure, and report on lifecycle marketing KPIs
• Lead cross-functional alignment
• Identify opportunities for innovation, personalization, and efficiency improvements
• Regularly communicate results, insights, and strategic recommendations

Requirements

• 6+ years of experience in lifecycle marketing
• Proven track record of creating and executing lifecycle marketing strategies
• Deep proficiency with marketing automation platforms
• Strong analytical skills with hands-on experience in A/B testing
• Familiarity with user data platforms and tools
• Exceptional project management skills
• Outstanding communication skills

Benefits

• No benefits