Sr. Manager, Growth Marketing - Meta Dynamic Product Ads
Quince
Full-time
Remote
$100,000 - $250,000
Posted on 5 months ago
Job Description
The Sr. Manager will own Meta DPA across new and existing categories for Quince's media buying strategy, playing a major part in accelerating Quince’s growth across Paid Social.
Responsibilities
Own Meta DPA across new and existing categories
Accelerate Quince’s growth across Paid Social
Manage DPA feed management, campaign management, and optimization
Design and test hypotheses for creative optimization
Work with Engineering to optimize pixels and build feeds and campaign management and optimization tools
Leverage data to drive decision-making
Manage multiple projects, deadlines, and priorities
Requirements
3+ years of managing Meta DPA programs with $20M+ budgets
Experience across Meta, Pinterest, TikTok, etc.
Expertise in Meta Ads Manager and feed tools
In-depth understanding of DPA feed management, campaign management, and optimization best practices
Understanding of performance creative
Strong analytical skills
Strong ownership mindset
Strong program management and organizational skills
Strong understanding of experimentation techniques
Proficiency analyzing data in Google sheets and utilizing BI platforms