Sr. Manager, Growth Marketing - Meta Dynamic Product Ads

Quince
Full-time
Remote
$100,000 - $250,000
Posted on 5 months ago

Job Description

The Sr. Manager will own Meta DPA across new and existing categories for Quince's media buying strategy, playing a major part in accelerating Quince’s growth across Paid Social.

Responsibilities

  • Own Meta DPA across new and existing categories
  • Accelerate Quince’s growth across Paid Social
  • Manage DPA feed management, campaign management, and optimization
  • Design and test hypotheses for creative optimization
  • Work with Engineering to optimize pixels and build feeds and campaign management and optimization tools
  • Leverage data to drive decision-making
  • Manage multiple projects, deadlines, and priorities

Requirements

  • 3+ years of managing Meta DPA programs with $20M+ budgets
  • Experience across Meta, Pinterest, TikTok, etc.
  • Expertise in Meta Ads Manager and feed tools
  • In-depth understanding of DPA feed management, campaign management, and optimization best practices
  • Understanding of performance creative
  • Strong analytical skills
  • Strong ownership mindset
  • Strong program management and organizational skills
  • Strong understanding of experimentation techniques
  • Proficiency analyzing data in Google sheets and utilizing BI platforms

Benefits

  • No benefits