Job Description

The Senior Acquisition Associate, Offline will refine and scale highly impactful channels within our media mix, focusing on TV and contributing to other offline channels. This role requires strong analytical skills, data-guided decision-making, and a customer-centric approach to drive efficiency and growth.

Responsibilities

• Develop continuous strategy for TV and other offline channels
• Lead communications with media partners and internal teams
• Manage channels end to end and support decision-making on other channels
• Develop quarterly OKRs
• Build learning agendas and roadmaps
• Build models and forecasts based on data and insights
• Build vendor/partner relationships
• Research and make cases for new channels and strategies
• Impact the performance of the business overall

Requirements

• 2-3 years of experience managing TV across planning and/or buying
• Familiarity with offline channels (Print, Direct Mail, Audio, CTV) is a plus
• Strong communication and negotiation skills
• Passion for data and ability to use both qualitative and quantitative information
• Customer-centric approach
• Current on media trends
• Owner mentality
• Strong analytical mentality and problem-solving skills

Benefits

• No benefits