Job Description

The Farmer’s Dog is seeking a highly analytical and principles-driven Lifecycle & CRM Manager to improve customer experience and drive life-long retention. The role involves driving lifecycle strategy, partnering with departments, analyzing data, and improving communication with customers.

Responsibilities

• Drive lifecycle strategy, implementing initiatives focused on retention and revenue generation
• Partner with departments to understand customers and launch experiments
• Translate business questions into data solutions
• Work with Data, Engineering and Product groups to improve customer communication
• Own strategy for winback and churned customers
• Run campaign deployment process
• Partner with Customer Experience to improve customer and agent experience

Requirements

• 8+ years of CRM/Customer Lifecycle experience
• Strong analytical skills
• Excellent communication skills
• Expertise in email & SMS automation
• Understanding of HTML and template languages
• Ability to thrive in a fast-paced environment
• Strong thought leadership and business partnering skills

Benefits

• No benefits