Product Marketing Manager

Magnet Forensics
Full-time
Waterloo / Ottawa / Ontario / United States
$77,000 - $132,000
Posted on 5 months ago

Job Description

Magnet Forensics is seeking an experienced Product Marketing Manager to join their high performing marketing team. Reporting to the Director of Product Marketing, the manager will own product positioning and messaging, bridging the gap between Product Management and Marketing to create effective go-to-market plans.

Responsibilities

  • Develop customer profiles and personas to guide messaging and marketing activities
  • Create messaging and content for technical and non-technical audiences
  • Provide marketing elements for sales and partner enablement teams
  • Develop sales videos, decks, and other enablement content
  • Educate sales on the latest messages and resources
  • Act as a product expert/evangelist
  • Develop plans to drive awareness and product engagement
  • Collaborate with sales to support enablement and asset needs
  • Assist in creating customer advocacy content
  • Partner with the technical marketing team for competitive analysis
  • Author content for whitepapers, blogs, and sales enablement

Requirements

  • 5+ years experience in B2B software product marketing
  • Strong technical acumen
  • Proven track record of writing effective B2B content
  • Experience creating sales enablement materials
  • Experience using SharePoint for content management
  • Excellent communication and presentation skills
  • Experience using Teams, Miro, and Adobe Suite preferred
  • Ability to operate in a fast-paced environment

Benefits

  • No benefits