Job Description

Gusto is seeking a strategic Director of Product Marketing to lead the go-to-market strategy for Accountants and partners who advise small businesses. This role involves shaping how Gusto engages, wins, and grows with Accountant partners, owning the full go-to-market strategy, and collaborating with various teams to drive measurable impact.

Responsibilities

• Own Go-to-Market Strategy for Accountants & Partners
• Drive B2B2B Partner Growth
• Craft Insight-Led Positioning & Messaging
• Partner Deeply with Sales & Partner Teams
• Build & Lead a High-Performing Team
• Translate Market Insights Into Strategy & Execution
• Measure, Learn, and Optimize

Requirements

• 10+ years in marketing, product marketing, or product management, with 6+ years focused on product marketing or go-to-market strategy
• Experience in B2B2C, channel, or partner-led growth environments
• Exposure to the Accountant audience or other advisor/partner ecosystems is highly preferred
• Deep experience building sales-aligned marketing strategies and enablement programs
• Strong strategic thinking, with the ability to execute and iterate in fast-moving environments
• Track record of building and managing high-performing teams
• Outstanding communication and influence skills, especially in cross-functional settings
• Strong analytical skills; able to interpret data to inform strategy and measure success

Benefits

• No benefits