The New York Times is seeking a collaborative growth marketer with an understanding of the sports landscape and fan culture to meet subscription growth and revenue goals, focusing on The Athletic and sports fan audiences.
Responsibilities
Lead end-to-end execution of acquisition and upsell efforts
Act as a subject matter expert for The Athletic and the sports landscape
Mine performance data and conduct category/consumer analysis
Shape research briefs
Be an advocate for marketing's impact on goals
Demonstrate support and understanding of our mission
Requirements
7+ years' experience in marketing, product marketing, or product management
4+ years' experience in insights-driven go-to-market experience
4+ years experience implementing and iterating strategies on digital sports products
Experience collaborating with partner teams
Experience writing creative and research briefs
Understanding of GenAI tools
Ability to operate both autonomously and collaboratively