Job Description

AXS is seeking a Senior Director, Paid Marketing, to join their team in Los Angeles, CA. This role will lead the company's paid acquisition strategy, overseeing Paid Search, Paid Social, and Programmatic Display with a strict focus on data-driven decision-making, measurement, and ROI optimization. The role is responsible for maximizing efficiency and revenue growth from a $5M+ annual budget, ensuring every marketing dollar is measured and optimized for performance. This role will own the paid marketing funnel, collaborate with various teams, and lead a team of channel experts.

Responsibilities

• Provide strategic leadership over the full paid acquisition funnel
• Develop a comprehensive performance marketing strategy
• Define and oversee frameworks for channel optimization
• Ensure paid media programs align with company-wide goals
• Lead cross-functional collaboration with Analytics, MarTech, Creative, and Finance
• Direct the development of enterprise-level reporting tools and dashboards
• Set experimentation priorities and measurement standards
• Oversee annual forecasting, scenario planning, and investment strategy
• Drive operational excellence in campaign execution
• Lead, develop, and inspire a team of senior-level channel leads
• Own hiring strategy and succession planning
• Act as a senior strategic advisor for client and partner engagements
• Serve as a key marketing stakeholder in company-wide growth planning
• Monitor market trends and competitor activity

Requirements

• 8-10 years of progressive experience in paid media strategy
• 4-6 years of experience leading and managing high-performing digital marketing teams
• Proven experience with full ownership and accountability for a marketing P&L
• Demonstrated experience in developing and implementing data-driven paid marketing strategies
• Experience managing high-scale campaign environments
• Strong experience in incrementality testing, attribution modeling, and ROI analysis
• Deep understanding of Google Ads, SA360, Meta, DV360, The Trade Desk
• Proven ability to develop media plans, build client recap presentations
• Strong collaboration skills
• Exceptional leadership skills
• Strong understanding of digital marketing analytics, attribution models, and reporting tools

Benefits

• No benefits