Job Description

We’re excited to be looking for a strategic, detail-oriented Senior Retention Marketing Manager to lead and evolve our customer retention efforts across key channels/programs — Email, SMS, Direct Mail, Paid Social & Loyalty Program. In this high-impact role, you'll play a critical part in delivering high-impact campaigns that maximize customer LTV, drive engagement, and build lasting brand loyalty.

Responsibilities

• Spearhead multi-channel retention initiatives across Email, SMS, Direct Mail, and Paid Social
• Lead development and optimization of triggered/lifecycle communications focused on utilizing data
• Develop and refine channel content calendars that support product launches, seasonal campaigns, and promotions
• Drive loyalty program performance by increasing sign-ups, program engagement, and repeat purchases
• Support channel-level forecasting, ensuring the adjustment of strategies
• Own channel reporting and insights, synthesizing data into actionable recommendations and testing plans
• Collaborate cross-functionally with Brand, Merchandising, Creative, Analytics, and Site teams
• Manage and mentor a direct report

Requirements

• 5–7+ years of experience in retention marketing, with a focus on Email and SMS
• 4+ years of experience managing and developing direct reports
• Proven ability to map customer journeys and build personalized, multi-channel experiences
• Experience working with ESPs, SMS platforms, loyalty platforms and marketing automation systems
• Experience with loyalty programs
• Proven experience designing and implementing custom user journeys
• Familiarity with CDP/ESP implementation and optimization
• Strong analytical and testing mindset with the ability to translate data into strategy
• Excellent verbal and written communication skills

Benefits

• No benefits