Job Description

Lumivero is seeking a Director of Product Marketing to lead the company's portfolio of research, decision, and experiential learning software solutions. This role involves scaling product marketing operations, guiding go-to-market (GTM) execution, and translating product strategy into high-impact initiatives that drive growth. The Director will manage a team of product marketing managers and collaborate with various departments to ensure cohesive messaging and GTM outcomes.

Responsibilities

• Own and operationalize GTM strategy across product lines
• Partner with product management to manage roadmap communications and launch tracking
• Coordinate and unify GTM playbooks and messaging frameworks
• Lead and mentor a team of product marketers
• Establish clear success metrics and agile workflows
• Drive adoption of the Pragmatic Marketing Framework
• Build and scale enablement strategy and content for sales and customer success teams
• Develop standardized assets and training aligned to product launches
• Manage product marketing for the experiential learning portfolio
• Develop content and campaigns to drive awareness and retention
• Serve as a key liaison between product, sales, marketing, and customer success
• Collaborate with demand generation to translate product value into messaging

Requirements

• Bachelor’s degree in marketing, business, or a related field
• 8-12 years of experience in B2B product marketing, preferably within SaaS or data analytics
• 3+ years managing high-performing teams
• Proven track record of owning GTM strategy and execution
• Direct experience as a product marketer
• Strong understanding of sales enablement and buyer journey mapping
• Expert communicator and strategic thinker
• Proficiency with marketing automation and analytics platforms
• US-based with ET working hours (preferred)
• Familiarity with the Pragmatic Marketing Framework (preferred)
• Experience in the research, education, or data analytics industry (preferred)

Benefits

• No benefits