Job Description

Rover is seeking a Marketing Director to join their Performance Marketing team, focusing on mid and upper funnel marketing. This role involves driving success across Paid Social, Online Video, Mobile App Download, and Offline Advertising Channels. The ideal candidate will explore new platforms, optimize audience strategies, and leverage innovative ad formats, working with Product, Engineering, Analytics, Brand, and Creative teams.

Responsibilities

• Drive new customer acquisition across US and international markets
• Manage a team of high performing Marketers
• Oversee agency selection and negotiation
• Partner with Marketing Analytics to establish robust reporting
• Plan and execute tests of new strategies, tactics, new channels, creative & messaging
• Stay ahead of industry trends, platform innovations, and competitor strategies
• Foster a collaborative, inclusive and high performance culture
• Set and manage performance metrics and targets by channel

Requirements

• 5+ years managing high performing marketing teams
• 10+ years in marketing, with expertise in Paid Social, Online Video, Streaming and Offline Channels
• Bachelor’s Degree in marketing, business, or STEM field is desired
• Track record of delivering results, with strong skills in goal setting, reporting, forecasting, and performance management
• Experience selecting, managing, and holding agencies accountable for results
• Ability to build and adapt multi-year marketing plans
• Proficiency in data analytics and storytelling
• Excellent communication and collaboration skills
• Some experience with app advertising or mobile attribution platforms is a plus
• Curiosity and excitement to learn
• Experience with consumer brands and marketplaces is ideal, pet-related brand experience is a plus

Benefits

• No benefits