Job Description

Spring Health seeks a growth-minded Lifecycle Marketing Lead, D2C to own and optimize the end-to-end journey for direct-to-consumer (D2C) Spring members. This role involves developing and executing lifecycle marketing strategies to drive engagement, appointment bookings, and long-term health outcomes, collaborating cross-functionally, and leading experimentation for continuous improvement.

Responsibilities

• Design, execute, and optimize multi-channel marketing strategies
• Build personalized, automated lifecycle journeys
• Identify friction points and develop targeted messaging
• Partner with Product and Data teams to create interventions
• Own a test-and-learn roadmap
• Run A/B and multivariate tests
• Analyze data to improve touchpoint relevance
• Collaborate with D2C Product, Data, Design, Engineering, and Clinical teams
• Ensure messaging is empathetic and brand-aligned
• Scale infrastructure and maintain operational excellence
• Define and own key D2C lifecycle metrics
• Track performance, uncover insights, and inform strategic decisions
• Establish repeatable processes and ensure rigorous QA

Requirements

• 8–12+ years in lifecycle, CRM, or growth marketing
• Experience building and scaling multi-channel, automated marketing journeys for a D2C audience
• Familiarity with marketing automation platforms (Iterable preferred)
• Strong analytical skills
• Understanding of behavioral and personalized marketing tactics
• Strong communication and collaboration skills
• Creative and resourceful with a strong bias for action and testing
• A genuine passion for mental health

Benefits

• No benefits