Job Description

As a Growth Manager at Verkada, you will drive customer relationships by introducing the product suite to existing customers, focusing on pipeline generation and bookings through cross-selling within the North American market. You will build and optimize the customer journey to maximize customer lifetime value.

Responsibilities

• Develop and execute strategies to maximize customer LTV
• Own the data strategy for audience segmentation
• Manage the full lifecycle of marketing campaigns
• Work closely with account executives to define a joint approach to upsell/cross-sell
• Track and analyze key campaign metrics
• Leverage Excel and SQL to dig into campaign performance

Requirements

• Experience in designing and executing lifecycle marketing campaigns
• Experience in creating customer-focused content and campaigns
• Expertise in building scalable systems and automation
• Backgrounds in investment banking, quantitative consulting, strategy, or analytics

Benefits

• No benefits