Job Description

Willie’s Remedy+ is seeking a Director of Growth & Digital to lead growth marketing, scale DTC brands, and build subscription-first marketing engines. This role involves strategy, execution, and hands-on involvement in areas like campaign optimization, landing page building, and conversion funnels.

Responsibilities

• Develop and execute growth marketing strategies
• Manage multi-channel marketing budgets and monitor KPIs
• Collaborate with CMO and leadership on strategy
• Manage external agencies
• Build and manage paid acquisition programs
• Manage and scale paid channels
• Lead web team for CRO
• Own CRO initiatives
• Create and A/B test landing pages
• Work with creative team
• Manage site merchandising and product launches
• Build and iterate on product bundling
• Own and improve Shopify site experience
• Develop growth playbooks
• Audit marketing mix
• Implement measurement frameworks
• Collaborate on partnerships and brand messaging
• Test and learn
• Oversee customer journey
• Design experiments for churn reduction
• Test subscription flows
• Develop launch strategies
• Develop and maintain KPI dashboard
• Manage analytics across channels
• Manage tech stack
• Identify and solve problems

Requirements

• 21 years of age or older
• Lives in Southern CA
• 5+ years of DTC eCommerce growth experience
• Expert knowledge of Shopify ecosystem
• Expert knowledge of DTC marketing metrics
• Experience leveraging attribution tactics
• Strong creative strategy capabilities
• Deeply analytical and comfortable with modeling
• Ability to design and test landing pages
• Can manage external agencies
• Have built growth systems
• Extensive experience with subscription ecommerce

Benefits

• No benefits