Lead go-to-market strategy for SnapLogic's iPaaS, API management, and legacy modernization initiatives, crafting messaging, driving campaigns, and launching new capabilities.
Responsibilities
Lead and evolve the global go-to-market strategy
Craft positioning, messaging, and value propositions
Own and drive strategic product launches
Build sales enablement programs
Partner with Product Management to shape the product roadmap
Collaborate with digital and integrated marketing teams
Act as a key spokesperson and thought leader
Engage with industry analysts, partners, and alliances
Use analytics to optimize messaging and content performance
Requirements
8+ years of product marketing experience in enterprise software
Deep knowledge of legacy modernization challenges, cloud transformation, hybrid architectures, and digital transformation trends
Exceptional storytelling skills
Experience building marketing strategies and content that support multiple verticals
Strong collaborator with the ability to influence and align cross-functional stakeholders
A strategic thinker with high attention to detail
Strong presentation and communication skills
Bachelor’s degree in marketing, business, or a related field; MBA preferred