Lead the development and growth of Nielsen's emerging content creator measurement business, positioning the company as the authority in creator economy analytics.
Responsibilities
Define and execute the global vision for Nielsen's Content Creator measurement solutions
Build a scalable business line that captures the growing influence of digital creators across platforms
Develop innovative measurement methodologies that quantify creator impact, audience engagement, and advertising effectiveness
Forge strategic partnerships with major creator platforms, talent agencies, and brand advertisers
Drive significant revenue growth through new product offerings tailored to the creator ecosystem
Establish Nielsen as the industry standard for creator measurement and valuation
Lead cross-functional initiatives spanning product development, data science, sales, and client success
Represent Nielsen's creator measurement capabilities with industry leaders and at key industry events
Requirements
Creator Economy Expertise
Strategic Vision
Product Innovation
Business Development
Leadership
Relationship Management
Technical Acumen
Market Intelligence
P&L Management
Cross-functional Collaboration
15+ years of experience in digital media
Demonstrated success launching and scaling new business initiatives