Job Description

Ethos seeks a Senior Manager of Lifecycle Marketing to lead B2B lifecycle marketing, drive conversions, enhance customer engagement, and maximize lifetime value for agent-focused insurance and fintech products. This role involves managing a team, executing multi-channel programs, and optimizing campaigns with a focus on data-driven strategies and experimentation.

Responsibilities

• Develop and implement B2B lifecycle marketing strategy
• Lead and execute multi-channel marketing programs
• Manage and mentor a lifecycle marketing team
• Collaborate with cross-functional teams
• Oversee end-to-end campaign management
• Establish and monitor KPIs
• Analyze data and identify growth opportunities
• Ensure compliance with regulations

Requirements

• 8+ years of lifecycle marketing experience
• 3+ years of leadership experience
• Strong analytical skills
• Experience with email marketing platforms
• Understanding of experimentation and A/B testing
• Exceptional communication skills
• Strategic thinker
• Experience in insurance or financial services is a plus

Benefits

• No benefits