Job Description

Planet seeks a Product Marketing Manager to lead the go-to-market strategy for Tanager hyperspectral data products, focusing on methane emissions detection and other applications in various industries. The role involves translating technical details into value propositions, driving customer adoption, and collaborating with various teams.

Responsibilities

• Develop and execute go-to-market strategy for Tanager hyperspectral product line
• Translate product capabilities into value propositions
• Refine program strategy and identify commercial application areas
• Create marketing materials to support sales and marketing efforts
• Drive awareness and thought leadership through various channels
• Develop enablement tools and training materials
• Drive product launches and market adoption
• Monitor market trends and customer feedback
• Represent Planet at industry events

Requirements

• Bachelor’s degree
• 6+ years of product marketing experience
• Ability to translate technical concepts into narratives
• Ability to analyze market trends and customer insights
• Ability to work cross-functionally

Benefits

• No benefits